Wednesday, April 7, 2010

2010 Honda Accord Crosstour hatches a new niche

2010 Honda Crosstour

Its introduction was a case study in how to bungle an automotive social media campaign. Badly. It had people running for thesauruses to find new and fascinating synonyms for "ugly." Its TV campaign has something to do with jazz music and animals. And yet, for all the hubbub, hysterics and lamentations that Honda had completely lost its mind, the 2010 Honda Accord Crosstour quietly showed up and began finding customers.

Last month – its best sales performance to date – 2,587 people drove the odd-looking hatchwagon home. Recently, we took delivery of our own Crosstour EX-L tester, loaded-up with all-wheel drive and navigation, to see how we felt about spending a week with Honda's latest experiment.


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