Monday, June 21, 2010

Cadillac jumps into free maintenance game with 2011 models

2011 Cadillac CTS coupe

Cadillac has decided to jump into the free scheduled maintenance game with a four-year/50,000-mile deal for all buyers of 2011 models. Cadillac's announcement comes just days after Lincoln decided to provide free service to anyone that buys or leases one of its vehicles between now and Labor Day.

The Premium Care Maintenance program is part of Cadillac's revamped customer service program that includes advanced dealer training in conjunction with the Ritz-Carlton hotel chain. Premium Care goes beyond Lincoln's offer with a longer term that will run for the full model year, but doesn't cover wear items like brake pads and wiper blades, as the Lincoln program does. Like similar programs from BMW, Volkswagen and Lincoln, Premium Care Maintenance covers oil changes, tire rotations, filters and inspections. Cadillac undoubtedly hopes to bolster sales of its previous volume leader, the CTS, with this new program. While sales of the SRX have been soaring recently, the CTS is down more than 14 percent so far this year.

[Source: General Motors]


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