Monday, February 22, 2010

Cadillac to set up new distribution network in Europe, diesel dead

2011 Cadillac CTS-V Coupe

Amidst all the turmoil at General Motors last year, Cadillac lost a large chunk of its European distribution with the collapse of its partner, the Kroymans Group. General Motors has now decided to make a renewed push into the continent with its premium brand and is setting up its own distribution network to handle sales and service.

Cadillac Europe will handle the task of marketing the CTS and SRX in all of their various incarnations. The CTS Sportwagon and Coupe will join the sedan following the coupe's European debut in Geneva next week. Europe was actually intended to be the primary market for the Sportwagon since drivers there don't seem to have the aversion to that body style that Americans do. Later this year, the SRX joins the party and Cadillac will continue to offer the big Escalade hybrid to the three of four people that are interested.

Unfortunately, according to Cadillac spokesman Nick Twork, the much-anticipated 2.9-liter turbodiesel V6 that was announced three years ago at the Geneva Motor Show is no longer part of the plan.


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